Getting Social – Social Media 101

It’s not easy being a solopreneur! With so many things to do on a daily basis, I’m always looking for new ways of saving time and increasing productivity.

When you have made that decision, that you do want to be a part of social media, make sure you cherry pick the right platform for you. There are a lot of social platforms out there, and a new one cropping up every month. And the all have there own distinct audiences and different benefits. It is not a one size fits all solution.

Today the no. 1 social media network is none other than Facebook. There are billions of people communicating and networking on this site. And it is a great place to promote your products or services and make money. Providing you know how to use it. Again, it cannot be stressed enough about how important LEARNING is. If you want to be successful in marketing on Facebook, you have to master it. By using this strategy alone, it can make you MILLIONS. And there are people out there already benefiting greatly from it!

Your business is successful because you are good at what you do. Over the years you have probably rolled out other services or products-maybe you kept them, maybe you phased them back out because they weren’t your strongest showing. Use the same principle here, and stick to what you’re best at and what you know inside and out: running your business. Someone who is experienced in pay per click management (PPC management) understands just how to put the pieces of this complicated puzzle together, so you do not have to. They’ll strike a balance between Nashville social media marketing and pay per click advertising for the highest ROI possible.

Eighth, and most important, use Stuff I like as a way to build authority for your website, YouTube channel, videos and boards. This is the 35th most visited domain in the world.

Know Your Industry – Track trends and competitors and keep up with them. Make sure to stay abreast of the latest trends and news in your industry and niche. Subscribe to trades or periodicals that offer news on your industry. You should always know what the top companies in your industry are doing and how your company stacks up, that is if you are not top in your field yet. Make it a point to follow leaders in your industry on social media sites. Finally, always offer your ideal prospects the hottest news in your industry to educate them on what’s new and different. Educating your prospects and teaching them something they don’t already know, will give you the status of trusted adviser.

Facebook is a great way to promote your business. However, it can be very addictive, so make sure you have a plan before you start marketing there. This includes having a list of tasks you complete each day, and you want to make sure that you answer your friend requests, messages, and any other requests you may have.