Whether yours is a huge corporation or a small mom-and-pop business, you cannot overlook the use of social media as an integral part of your local internet marketing plan. These days, everyone uses the internet to find companies, referrals, and new products to try. If you’re not harnessing that power to your full advantage, you might be missing out on revenue.
In order to market effectively, you need to know where your customers are hanging out already! You wouldn’t advertise your retirement planning service on Facebook, would you? If people are already gathering in one specific place, say Twitter or LinkedIn, wouldn’t it be smart to market in that same space?
You can do it all in-house. You need strategy, tools, contacts, and experience — a mixture not usually found in in-house teams, who are often tempted to use the wrong tools or to reinvent the wheel… which leads to (you guessed it) lousy results. How many in-house teams have the expertise to conceive and implement a social media campaign AND drive traffic to it via blog advertising, SEO, Twitter, etc?
Small businesses need revenue streams more than ever. One cost effective way to generate business is through get inspired marketing. People who become your fans and see regularly what you post on your fan page are more likely to do business with you than a larger company with whom they might not share a connection.
At the end of the day if you provide quality content that in some way improves there lives or business, then you will become a market leader and an expert that they only come to in that particular market, and someone who they would want to do business with.
To illustrate, link builders who practice white hat methods focus on visitors in the first place. Then they focus on getting qualified traffic. And after that social media profiles they focus on improving thought leadership. Finally, the link builder pursues brand promotion along with quality links. That’s the reason this type of link building system works so fine.
Get the idea? Before you spin your wheels creating a Facebook page, setting up a Twitter account, broadcasting via a YouTube channel or utilizing whatever else pops up on the scene in the future, you need to have a good grasp of what you or your company hopes to accomplish. Define your expectations before you take the plunge.
Social media marketing can take up a lot of time. Using mobile apps can make it fast and easy to handle some common tasks without having to stay close to the office.