Social media in business acts as an extension of the company itself. It feeds it and leads the clients to the business as a means to reach the very source of the need. It can be a very useful and powerful tool, if used correctly. However, things can also go terribly wrong with a company’s social media efforts. Here are six things to avoid with social media in business.
IBM and Sun MicroSystems have blogs where they build a fan following. Starbucks polls its customers to find out what works and what doesn’t. Burger King made Facebook users sacrifice (delete) 10 friends in exchange for a free whopper – it was a huge hit!
A PLEASING PERSONALITY: This is more than charisma. This is the whole package. Respect yourself, your appearance, your time and your purpose, and you will find that others will do the same. You will also find that you will attract those people you truly want to engage with – those who possess these same qualities.
When it comes down to it, up until a couple of years ago, socializing really wasn’t that important. However, with Facebook, Twitter and Linked In being so huge, something had to be going right. So, these days, Google includes social in their algorithms that decide which websites will show up on the first page of Google. As a matter of fact, the recent Penguin update processed by Google specifically searches for this social activity. Therefore, when marketing your website, simply open a Facebook, Twitter, Linked In and Google Plus account and use them often. Find new friends, send messages back and fourth and make sure to post links to your latest articles and website pages on your this blog for the SEO benefit these links provide!
social media lets people know you are there. A small investment gives you a way to establish brand awareness. At the very least, get your Google Profile completed, claim your Google Place, and put yourself on the virtual map. It’s free!
Many new online users think that sending regular email is safe, their privacy assured. Nothing could be further from the truth. Email is easy social media profiles to intercept and read. Most email users are not sophisticated enough to encode all their messages and have the receiver at the other end decode each message before reading. Lots of people use their email attachment capability to send pictures and other information about their children to other family members and friends.
The other founders involved in this case also had LinkedIn accounts, but are not, apparently, being included in this case because neither of their accounts were accessible by Edcomm employees when the company terminated them. Eagle’s however, was.
Social media in business is key to your success. You have to follow steps to protect the good name that you offer your clients. Make sure that you effectively address any issue or question that comes up. Always remember that you cannot ignore any complaints. You can even use them as a means of showing how wonderful your business can be. Respond to the needs of the clients and make your social media work perfectly in your favor.