It is a million dollar question-how fast a web marketing agency can help you rank on the top. In fact, digital marketing is not a black magic. Even those who follow best practices take time. SEO is time taking for sure. In compare to organic SEO, paid ads are faster, more scalable, measurable and flexible. These ads are expensive but walk the talk. For quicker conversion PPC has no parallel.
Unless you’re in a very specialized niche like neon sewing needles, you’ll probably find that your desired keywords require a very high bid. You’re still unsure right now about making Adwords work for you, so you may not want to invest that much in the campaign. That’s just fine. Focus on longer, phrase-driven keywords instead. If you are selling TVs, don’t try to outbid others for the keyword “TV”. Focus on long-tail keywords like “HDTV in Cleveland”. You’ll see the prices drop significantly, but you’ll also get traffic that has already been vetted. In other words, you won’t be paying to attract people who want to watch TV online or see what’s on ABC tonight.
What a wonderful opportunity to show that at whatever age you are, you are still relevant and know what’s out there in today’s marketplace. The Internet is a powerful personal publicity machine.
First, according to TVB, ad spending on TV rose 7.7% in 2012 or nearly 22 billion dollars. And according to eMarketer, ad spending on the Internet rose 16.6% in 2012 or nearly 38 billion dollars.
Unless it’s done at the end of a bayonet or M1 Abrams tank, changes of epoch happen gradually. No, traditional advertising has not stopped working but the jury is out. As it is for online marketing company and social media. It’s a fascinating moment in time. Many have a foot in one camp and a couple of toes in the other.
It must be frustrating for experienced masters of the marketing universe that they have to learn – when truth be told, they really don’t want to – an entirely new set of metrics, platforms, strategies and deliverables. Advertising, while certainly not easy is far simpler. If only those pesky consumers had stayed away from that new fangled internet thingy!!
Increase ‘free marketing’ activities. Word of mouth is a powerful tool and with a bit of encouragement, your current satisfied clients can become very valuable to you.
Isla Campbell writes for a digital marketing agency. This article has been commissioned by a client. This article is not designed to promote, but should be considered professional content.