Before engaging in any social media activity, be sure to conduct yourself like the decent person you are so that your efforts will be worthwhile. Social media is all about engaging and connecting with your target audience. Only through genuine engagement you will really experience the full potential of social media. By following the tips below you will not only make great connections but you will maintain or enhance the way others see you and keep your online reputation squeaky clean.
Don’t accept friend requests from people you don’t know or know well. Ever heard the saying show me your friends and I’ll tell you who you are? The same pretty much applies in social media. When accepting friend requests be sure you know the person you are accepting them from or at least check out their profile. Don’t just accept request from every Tom, Dick or Harry that wants to befriend you. Do some screening. You don’t want to befriend someone who is not interested in sharing but you want to spam you with stuff you have no interest in.
To what extent does your social traffic correlate with your search traffic? An increase in search traffic can be a result of more social activity – the more people are hearing about you on the social web, they get to know you, and then do a search to find out even more about you. A strong social media presence can build a company’s influence and reach.
I’m sure you’ve heard one of the rules of social media, where you keep your content to a minimum. But, how do you follow this rule, drive traffic and see the results? Simple–You should implement a social media landing page. ObjectiveMarketer will allow you to create customized content for each platform. It will also let you see the feedback or results from each tweet, share or link.
Wait a minute, you might be saying at this point, where are the references to Facebook and Twitter and LinkedIn and YouTube? And what the devil are wikis and RSS feeds?
In SoMee Social ONG Token, being REAL is critical. And part of being REAL is being open and transparent. I love it when I read statements like “full disclosure” and people are disclosing that they have an interest or are on some board of a company they are talking about. THAT is so rocking hot. It shows that they are being transparent and nothing to hide and telling the truth.
Social media should be used as a tool, not the answer for a lack of goals and objectives. Your agency should be coming up with a plan for social media that integrates with your existing messaging strategy, content and audience. If there isn’t one, you’ve got bigger things to worry about than not having a Facebook page.
Social Media is a viable channel, an enormously profitable tool and one you should NOT be just playing around with. For serious profits, it’s time to master this one. And….. make it your slave!