You will discover that there are many tools by which you can use to promote your business when you put your service or a product online. Your primary tool, of course, is your own website where all the information and all your marketing strategies are laid bare so your target audience can patronize your services and products. Another online tool that can help you in your online promotional marketing strategy is blogging. It is short to say that blogs are the most used tool online to promote an Internet business. But what if you are new to blogging? How do you use blogging so it can result in an effective traffic for your site? This is where the perennial question about blogging comes in: how many blog posts should you publish in a month?
Here’s the big problem, writing blog posts takes a lot of time. Even if you’re just writing 3-400 word tips on blogging you need to spend somewhere between 10 and 20 minutes doing so.
blogging helps you stay in form. Through blogging you get to stay in touch with your creativity. Ever now and then, people tend to get rusty when they stray away from their work. Through blogging, you get to exercise your innovation, imagination and creativity. In other words, it a way of practicing and keeping your passion alive! You stay consistent hence proving to the users that you are the guy! Hence blogging becomes important.
Offer sound advice on your blog posts. Most people appreciate finding solutions to their everyday problems, and your postings can help lead another blog’s readers to your own blog and Web site if you enter intelligent, helpful posts. A well-written post will very likely stir a reader’s curiosity and prompt him or her to review your blog to find out what else you have to say.
The most successful blogs are interactive and engaging. Readers are encouraged to leave comments and other readers may respond to these comments creating an interactive environment.
These are usually based on keywords and are mainly intended to attract visitors to the site. That does not mean they are uninteresting or boring. However, they usually require a bit more research on your part, something I may well write a post about some day. What you want to do is put a list of long tail keywords together and keep it for future reference. That way you’re never short of topics for blog posts. If you can’t come up with anything else just grab a keyword from your list and write a post about it.
Incorporate pictures into all your posts. Pictures liven up your blog and speak a lot more than words. Get catchy pictures related to your post’s title and content and include in your blog post.
Instead of using blogs for spam, focus on building content-rich sites and getting high-value links to them. Don’t restrict yourself to just the SEO benefits of blogging. Appreciate the value that blogs can add to your marketing and public relations strategy and use them the way they were meant to be used.