6 Marketing Mistakes Made By Small Business Owners And Entrepreneurs

In the current economy, companies are looking to stretch their marketing budget as far as they possibly can. Banners and signs are something that could be a great investment. Unlike so many marketing methods nowadays, they can be used repeatedly, providing an excellent return on your investment.

Great, I was now the only person on the planet with a ‘to do list’ tattooed on my shoulder! Well at least it sort of made sense. My brother’s name is Mark so I thought I could make up some little story about how my brother and I had matching tattoos to remind us to keep in contact with each other.

People now have the choice to view whatever they want. Facebook, Google+, Twitter and Pinterest allow the user to decide what is important. TV advertising really doesn’t give you this option.

This is simple. We are in the digital age. From websites to QR codes on smartphones, our information is digital today. As the internet continues to grow and search engines play a more important part in our lives, it is crucial that you make sure that your organization incorporates digital marketer into the marketing mix.

Now let’s talk about marketing for a second. Now just because you create a product, it doesn’t automatically mean that you will gain customers. You have to go out there and promote yourself, your website, and your product very efficiently. There is a lot of competition out there, so you have to make it a point to market your products in the best way that you know how.

C.Landing Pages: make sure you have a separate landing page for each marketing initiative. Each email, banner and PPC ad should have its own landing page so you can track page visits to these dedicated pages with your Analytics account. d.Dedicated 800 numbers: There are services that will provide you with a range of 800 numbers that redirect to your main phone number. Including a dedicated 800 number on each landing page will enable you to associate each call with a specific campaign.

Many beginners decide to go it on their own when starting. This is fine if you are a determined, self-disciplined person, but if you really want to get ahead and not discouraged, I suggest you go the coaching route.